comedy

Ladies First

This weak comedy is sexist in both worlds.

We’ve seen better versions of a character waking up in an alternate universe as a glimpse: “It’s a Wonderful Life,” “The Family Man,” and “Isn’t It Romantic.” But “Ladies First” isn’t one of them. An English remake of a French Netflix film “I Am Not an Easy Man,” it’s supposed to show a man a world run by women, but I think it’s sexist in both his world and his alternate reality.

In his real world, Damien Sachs (Sacha Baron Cohen) is the chauvinist businessman and soon to be CEO of a company that is if he hires a woman as the new creative director. That’s why he hires the hardworking Alex Fox (Rosamund Pike) in the position. But after running into a pole, he wakes up in a world, where men are subservient to women. That means Alex is the misandric boss, his boss Fred (Charles Dance) is one of her assistants, women are construction workers, his old assistant Felicity (Fiona Shaw) is now the CEO, sexy men are promoting Burger Queen (formally known as Burger King) whoppers, “amen” is now “awomen,” “motherf***rr” is now “fatherf***er,” knight statues now have breasts (ho hum), and Damien is reduced to a smaller apartment.

And the only person who knows where he comes from is a homeless man nicknamed by the film as Pigeon Man (Richard E. Grant). And amazingly enough, he might be trapped in that world, too.

Cohen is a brilliant comedy talent who, 20 years ago, gave us two of the funniest comedies of all time: “Borat” and “Talledega Nights: The Ballad of Ricky Bobby.” But twice this year, he has appeared in two bad comedies: “Balls Up” and now, “Ladies First.” Both of them are R-rated and rely on the genre to be funny without even thinking of the honesty that could emerge within an alternate reality like this. I guess the movie thought it would be funny if Cohen walked home during the film’s rising action with pigeons crapping over him.

Neither he nor Pike have any chemistry, even if this is supposed to be in the genre of people who don’t like each other end up liking each other. We’re not even convinced this movie could be a romantic comedy, especially when it’s mostly Cohen’s character being the one who needs redemption. And only them helping a drunk Kathryn Hunter back in her house looks appealing, but not enough to satisfy us.

In my world, there are female bosses, cops, and construction workers, some do eat cheeseburgers, and they do step outside their comfort zones. And even as a man, I respect women and believe they can’t just say they’re smart and strong, they have to embrace it. And although, “Ladies First” is a remake, I still think this movie likes to forget that our reality exists. It doesn’t even work as a satire of the genre.

The only thing “Ladies First” is honest about its soundtrack, which includes Shania Twain’s “Man! I Feel Like a Woman,” Lou Reed’s “Walk on the Wild Side,” Latto’s “Big Energy,” and the Bee Gees’ “Stayin’ Alive.” These songs would be worthy of being placed in a world like this, but we can hear them in many other formats (and “The Lost City” is how I learned about the Latto song).

Director Thea Sharrock has made better and more charming movies like “The One and Only Ivan” and “Wicked Little Letters,” but her latest entry goes through the motions and is too crass and hokey to be honest and funny. I can imagine how better “Ladies First” would be if it was directed by Greta Gerwig, who gave women the right voices in “Ladybird,” “Little Women,” and “Barbie,” but a critic can dream, can’t he.

Rating: 1 out of 4.

Now Streaming on Netflix

Categories: comedy

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